Total Tools Coomera – Biggest Tool Competition

Radio Station: Rebel FM & The Breeze
Date of Activation: November 2025

Overview

Rebel FM brought back one of our most iconic and much-loved listener competitions — The Biggest Tool, proudly supported by Total Tools Coomera. This promotion asked listeners to share stories about the times they (or their mates) were absolute shockers — the biggest “tools” in the funniest, most embarrassing, or most unforgettable way.

The premise was simple:

  • No story too small.
  • No stuff-up too wild.
  • No embarrassment off limits.

Listeners jumped online to share their tales for a chance to win a double pass to the Good Things Festival in Brisbane on Saturday, 7 December at the RNA Showgrounds — one of Australia’s biggest rock events, featuring Tool, Weezer, Machine Head, All Time Low, and more.

The competition created high on-air engagement, great storytelling moments, and plenty of laughs, all while amplifying Total Tools Coomera’s brand connection to Rebel FM’s core rock audience.

Inclusions

On-Air

  • Promotional liners and live reads across Rebel FM.
  • Announcer mentions encouraging listeners to submit their “Biggest Tool” stories.
  • Integration of Total Tools Coomera as the naming sponsor throughout the campaign.
  • On-air teasing of standout entries and listener interactions.

Digital & Online

  • Dedicated online entry page for story submission.
  • Promotion across Rebel FM’s digital platforms and social media channels.
  • Inclusion of festival details, sponsor branding, and call-to-action links.

Prize

  • 1x Double Pass to Good Things Festival Brisbane (7 December, RNA Showgrounds).
  • Total prize provided on behalf of Total Tools Coomera.

Outcomes

Engagement

  • Strong listener participation with a high volume of funny, relatable, and memorable “Biggest Tool” stories.
  • Consistent on-air and online traffic driven by the festival lineup and the humour-based nature of the promotion.
  • Increased brand recall for Total Tools Coomera through repeated mentions and category alignment (tools + “Biggest Tool” storytelling).

Winner
Henri Khan
Email: henrikhan.hk@gmail.com
Mobile: 0458 186 061

Brand Impact

  • Reinforced Total Tools Coomera as a fun, community-connected brand with a strong presence in the local tradie and DIY market.
  • Created highly shareable content that resonated with Rebel FM’s rock audience.
  • Strengthened the relationship between Rebel FM and Total Tools Coomera through a successful, personality-driven on-air activation.

Social Media Graphics

Audio