Trade Tools Mental Health BBQ Activation

Run Dates: October 5 – October 30, 2025

Radio Station: Rebel FM Gold Coast & Rebel FM Logan

Tagline: Trade Tools – Our Everyday Prices Are What The Others Call A Sale!

Throughout October, Rebel FM rolled out the Trade Tools Mental Health BBQ Activation to support Mental Health Month, encouraging tradies and locals to take a break, connect, and check in with one another. Using our brand-new BBQ trailer, the Rebel Barbi-Crew visited four Trade Tools locations across the Gold Coast and Logan, serving fresh steak sandwiches, sharing laughs, and promoting conversations around mental health and wellbeing.

This community-focused campaign was made truly special thanks to The Meat Hub, who generously supplied all the meat for every single BBQ event at no cost. Their support ensured we could feed and connect with tradies and customers while keeping the heart of the campaign community-driven and inclusive. Their contribution had a direct impact on the success of the activation and the positive atmosphere at each event.

Event Locations:

• October 9: Trade Tools Labrador
• October 16: Trade Tools Springwood
• October 23: Trade Tools Ormeau
• October 30: Trade Tools Browns Plains

Each event catered for approximately 50 steak sandwiches, attracting tradies, shoppers, and community members who gathered for a good feed and a meaningful chat.

• Promote Mental Health Month and spark positive conversations.
• Engage local tradies and customers through in-person activations.
• Support Trade Tools with increased foot traffic and brand presence.
• Highlight and celebrate local business collaboration and community spirit.
• Drive listener engagement through live events and a prize giveaway.

• 4 successful BBQ activations with strong attendance and steady foot traffic.
• 200+ people fed and engaged across the campaign period.
• Over 120 QR code entries via the landing page competition.
• 25 x 30-second radio promos weekly, driving awareness across Rebel Gold Coast & Logan
• Positive feedback from customers, tradies, and Trade Tools staff on the initiative and the mental health message.

A big highlight of the campaign was our Weber Baby Q 1200 giveaway, thanks to our mates at JK BBQ & Outdoor. The prize generated huge interest and further engagement, and we were thrilled to congratulate Hayden Whittaker, the lucky winner!

This campaign simply would not have been the same without the generosity and community spirit of The Meat Hub, who proudly supplied all meat for the Mental Health BBQs completely free of charge. Their support allowed us to feed the community, create connections, and keep the focus on what matters most, encouraging people to look out for one another and talk openly about mental health.

We extend our sincere thanks to:

• The Meat Hub – for their outstanding contribution and commitment to supporting local mental health initiatives.
• Trade Tools – our activation partner and host locations.
• JK BBQ & Outdoor – for supplying the Weber Baby Q prize giveaway.

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