Trade Tools Mental Health BBQ Activation

Run Dates: October 5 – October 30, 2025

Radio Station: Rebel FM Gold Coast & Rebel FM Logan

Tagline: Trade Tools – Our Everyday Prices Are What The Others Call A Sale!

Campaign Overview

The Trade Tools Mental Health BBQ Activation took place throughout October in support of Mental Health Month, encouraging tradies and locals to take time out, have a chat, and check in on their mates. Supported by Rebel FM Gold Coast and Rebel FM Logan, the campaign combined radio, digital, and community engagement to create meaningful connections and promote mental wellbeing.

Using Rebel’s brand-new BBQ trailer, the Rebel Barbi-Crew hit the road across four Trade Tools locations, serving free steak sandwiches, great music, and relaxed conversation. Each Thursday from 11am to 1pm, the team hosted a lunchtime BBQ to bring people together and highlight the importance of mental health in everyday life.

The activations were held at:

  • October 9: Trade Tools Labrador
  • October 16: Trade Tools Springwood
  • October 23: Trade Tools Ormeau
  • October 30: Trade Tools Browns Plains

Each BBQ catered for approximately 50 steak sandwiches, drawing steady foot traffic from tradies and local customers. The events created a welcoming, community-focused atmosphere that tied in perfectly with Mental Health Month’s message of connection and support.

A big thank you to The Meat Hub, who supplied the delicious meat for all four BBQs, ensuring every attendee enjoyed a fresh, quality steak sandwich.

Campaign Objectives

The campaign aimed to:

  • Raise awareness of Mental Health Month across the Gold Coast and Logan regions.
  • Encourage connection among tradies and local community members through a relaxed BBQ event
  • Drive engagement with both the Rebel FM and Trade Tools brands
  • Increase in-store traffic at Trade Tools locations during the activation period
  • Enhance listener interaction via a prize giveaway and digital engagement through a QR code competition.

Results

The Trade Tools Mental Health BBQ Activation successfully delivered a strong community impact while generating valuable exposure for all campaign partners.

  • Four activations completed with strong attendance and community participation at each site.
  • Over 200 attendees across all locations.
  • More than 120 QR code scans leading to competition entries through the campaign landing page.
  • 25 x 30-second radio promos scheduled weekly from Sunday through Thursday across Rebel FM Gold Coast and Rebel FM Logan, driving listener awareness and participation.
  • Two interactive landing pages were developed by Jerrell Bryan, featuring entry forms, auto-responders, and links to partner pages for continued engagement.

Thanks to JK BBQ & Outdoor, we also gave away a Weber Baby Q 1200 as part of the promotion. The prize created strong listener engagement, with entries received both online and via the event QR code. Congratulations to Hayden Whittaker, the lucky winner of the Weber Baby Q!

Feedback from attendees and Trade Tools staff was overwhelmingly positive, with many expressing appreciation for Rebel FM’s efforts in bringing people together and supporting mental health awareness.

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