Woolworths Bay Plaza Pialba

Radio Station: Breeze 102.5 FM
Date of Activation: 29th June 2025

Overview

To celebrate the grand reopening of Woolworths Bay Plaza in Hervey Bay, Breeze 102.5 FM proudly partnered with Woolworths for a live outside activation event at the centre. The promotion helped mark the return of the popular supermarket on Torquay Road, following a major refurbishment that began in early March. With a focus on fresh food, convenience, and value, the newly renovated store features upgraded fresh food departments, a larger self-serve checkout area, and new refrigeration systems across the dairy and freezer sections.

The activation with Breeze 102.5 FM engaged customers, offering prizes, giveaways and a general excitement to the day. Local residents were invited to explore the store’s extensive range of fresh Australian produce, a new full production bakery, and premium local seafood.

The broadcast offered a connection to the community, celebrating Woolworths’ commitment to Hervey Bay and its customers.

Inclusions

  • 3 hour broadcast live from Woolworths Bay Plaza Pialba Hervey Bay with Breeze 102.5 FM Hervey Bay Sunday June 29 from 1100-1400 hours
  • The Breeze Inflatable Kombi Mascot on site
  • Giveaways – 10 x $50 Woolworths gift cards & Breeze merchandise – enter on site, draw approximately 3 every hour
  • 50x30second promotional pointers on Breeze WB 23/6-midday 29/6
  • 6x30sec Live Reads in breakfast each day running 23/6-28/6
  • Social media promotion on The Breeze Facebook page in the lead up to the event
  • Social Media PAID promotion for the event targeting customers within a 50k radius

Outcomes

The Breeze 102.5 FM activation at the Woolworths Bay Plaza reopening delivered a vibrant and engaging experience for the Hervey Bay community. The event successfully created a sense of fun and celebration, drawing strong local interest and energising the atmosphere around the reopening.

Throughout the day, Breeze 102.5 FM personalities were on site, connecting with shoppers, conducting live crosses, and amplifying the excitement through music, conversation, and giveaways. The presence of well-known local radio hosts helped foster community spirit and gave residents the opportunity to meet and engage with the familiar voices they hear on-air.

Special promotions and competitions added to the buzz, with Woolworths Gift Vouchers and exclusive Breeze-branded gift bags up for grabs. These giveaways helped attract crowds, encourage participation, and reinforce positive brand connections for both Woolworths and Breeze 102.5 FM.

The event was supported by organic social media promotion through the radio stations social media sites and a paid social media campaign included in the marketing campaign for the event.

Photo Gallery

Videos

Social Media Graphics

Audio