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Did you know that only 1 in 5 businesses in Australia actually make it through the five year mark? Most businesses don’t plan to fail, they fail to plan.
So How Do You Grow Your Business?
There’s two kinds of marketing. One is ‘brand’ and the other is ‘call to action’. You need both types to get customers coming in and to keep the ones that you do have, coming back.
Let’s Look at Brand Marketing
Brand advertising is the ongoing marketing you do that keeps your business or product top of mind with the buying public so when they are ready to buy your business comes to mind.
Brand awareness is when your brand is recognised by potential customers and correctly associated with your product or service. In the case of a small business, their level of brand awareness may not reach the status of referring to your business by brand (eg. asking for a Kleenex instead of a tissue), but success could mean;
- Your prospective customers have a better knowledge of what your business is known for.
- A social media user knowing your ad is going to be funny when they come across you in their feed.
- Customers choose your brand over others, even if there are cheaper options.
- Search engine users typing your business name or other branded terms into search.
You need to find the most cost effective form of advertising that can keep your business name in front of your customers 24/7. This is long term branding. It’s important that when people need you, they know about you. Like McDonalds is to burgers, Sony is to sound gear, XXXX is to beer and Coca Cola is to soft drink, your business name needs to be on the tip of your customers tongue when they are ready to buy. It’s long haul advertising.
Why Do You Need Brand Advertising?
Consumers don’t always need your product NOW. They may need it next week, next month, next year, but whenever they need it – you need them to think of your business, to Google your business – not your competitors.
Brand advertising is not something you stop and start. If you do – you lose the impact and your campaign becomes less effective. Even if you are going through the good times (and that’s a nice place to be) you need to keep your brand campaign running, take bookings ahead of time or start thinking about growing your business.
Benefits of Brand Advertising
Call to Action Advertising
This is the short term price based advertising that gives your customers a reason to buy now, not later. It could be seasonal, sale or clearance advertising. It might be a new product or service that you have introduced or a new store. Usually CTA advertising on traditional media is 4 to 6 weeks and is offer related. CTA on your website is your content or offer.
Call to action is that little voice inside your customers head that says “Go on, you need this!”
Call to action advertising makes buyers react now and buy rather than wait for later. Only 2% of buyers are in the market now for what you are selling. CTA advertising makes the other 8% of warm consumers turn hot and the 90% of customers that aren’t in the market start thinking about buying.
For example: Only 2% of people are in the market for buying a new car. 8% might be thinking about doing it sometime in the future and 90% of people are thinking about it at all. If you have an end of year plate clearance that takes $1000’s of dollars off a car price, suddenly those 8% might just become hot, interested buyers.
If you’re ready to start planning a successful business, I would love to help you out. When you work with me on your marketing, you get to work with a fantastic team of people. It’s not just me you get to work with.
CTA campaigns are commonplace on digital platforms as well as traditional platforms.
At Rebel Connect, we have digital marketing specialists, traditional advertising experts, graphic designers, website builders, SEO experts and more – all available to you to help your business grow.
Let’s Talk.
Fill in the form below and I’ll get back to you as soon as possible to discuss how we can help you.