Radio Commercials

THE SPRINT

Call to action advertising is the part of your radio advertisement that communicates to your target audience your special offer, for a limited time sale price, special event etc (‘call’) and what they should be doing (‘action’)….visit your website or visit the store etc.

These advertisements are designed to elicit an immediate response and often use FOMO (Fear of Missing Out). For example ‘for a limited time only’ …’hurry, sale ends this weekend’ …’for the first 10 customers only’ etc. High frequency of advertisements (min 6 to 10 commercials per day) over a short period are essential with any call to action campaigns.

Call to action campaigns are like running a sprint.

THE MARATHON

Brand advertising is a form of radio advertising which helps establish connections and build strong, long-term relationships with consumers over time. Companies establish brand identity, awareness, credibility, and loyalty with their prospects intellectually and emotionally.

With branding radio campaigns, results won’t happen overnight, nor will they happen after a month or even two or three months, the results will come over a period of time. Typically, the majority of advertisers who have been running a branding campaign on the radio for longer than nine months continue because they see the results. Consistent message frequency over a long term.

Branding campaigns are like running a marathon.