—A success story
Tactical Edge Video
Video & Radio Campaign
Target Market: Males 25-54 years
Time Frame: 3 Months
Product: Video & Radio Campaign
Radio Station: Rebel FM
Campaign Type: Branding/Awareness
—
Brief
Enlist Rebel Digital Ideas team to storyboard and create a video that sold the excitement of the war games and encourage take up from target demographic. Increase the sales and hire of Gel Blasters and promote participating businesses in the war game event. The video was for use on website and social media.
Supporting radio campaign to create brand awareness over three months.
Campaign Objectives
1. Create awareness of the regular event
2. Increase sales of gel blasters and ammunition
3. Increase enquiries and participation in future events
4. Create brand awareness for Tactical Edge as convenor of War Games and seller of Gel Blaster products
Insights and Solutions
An apocalyptic style video based on big Hollywood movie themes similar to Rambo or Terminator. Encourage the use of mono tone/sepia colours, drone footage, animated font effects and epic drum based music. A supporting radio campaign with a similar theme to promote war games and awareness of Tactical Edge Hobbies as a gel blaster sales outlet.
Results
The video was shared on all clients social media, promoted via the RebelDigital Website and social media accounts and promoted across the Rebel FM Social Media platforms engaging thousands of followers and reaching an audience of over 10K.
Bloody great video and an extremely happy client!