—A success story
Commodore Wreckers
Brief
Commodore Wreckers & Price Street Mechanical were looking to increase brand awareness for both businesses on the Gold Coast, while reducing their overall marketing budget.
Campaign Objectives
Promote the brand using the tagline across the Gold Coast to target women 25+ wanting a trusted business to service their car.
Create awareness in the market and position the business as the Commodore specialists
Conversion would be website visits and service bookings.
Insights and Solutions
A family business, Commodore Wreckers and Price Street Mechanical wanted to position themselves in the market towards female car owners. The radio commercials were voiced by the owners using the tag line, “Girls we won’t rip you off”
Results
By using Rebel 99.4 FM and the Breeze 100.6 FM on the Gold Coast, Commodore Wreckers and Price Street Mechanical have reduced their average monthly marketing spend and increased the results. The tagline “We won’t rip you off’ has become synonymous with Price Street Mechanical and the business has been ecstatic with the results.