—A success story
Dunrite Termite & Pest Control
Target Market:
Time Frame:
Product:
Radio Station:
Campaign Type:
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Brief
Dunrite Termite and Pest Control wanted to increase their profile and build solid ongoing business in a crowded market place
Campaign Objectives
Increase sales by driving customers to their website, build brand awareness to generate new leads cost effectively
Insights and Solutions
It was decided to maintain a low presence online, using radio and organic social media to push online enquiries. The digital marketing space for pest control is overcrowded creating a higher cost per lead. Radio provided a low cost way to brand the business and convert enquiries to the website.
Results
Radio has delivered ongoing results and has been hugely successful in building brand awareness cost effectively in the local market. Great value for money advertising that gets real results.