—A success story
GL Training & Safety
Brief
Gold Coast based GL Training offers nationally recognised training packages for high risk industry and the construction industry.
On the back of the Covid-19 pandemic, GL Training wanted to get people back to work and promote their range of courses. The brief was to fill courses fast and reduce their overall marketing budget.
Campaign Objectives
Encourage website visits and conversion to bookings or enquiries
Insights and Solutions
GL Training were spending most of their marketing budget on digital marketing but not getting the results they wanted.
They wanted to target a male demographic 25+ who wanted to retrain to increase work opportunities.
Results
Adding Rebel FM radio advertising to their marketing spend has a direct response on bookings with most courses now filled 4 months ahead of time. It has also allowed GL Training to reduce their marketing spend by nearly 60%