—A success story
Sizzler
National Cheese Toast Day 2020.
Target Market: Gold Coast families & females 35+ demographic.
Time Frame: 12th to the 18th January 2020 activation on the 18th of January 2020.
Product: National Cheese Toast Day 2020.
Radio Station: The Gold Coast’s Breeze 100.6 FM.
Campaign Type: Radio, Social Media and 3 hour Outside Live Activation with the Breeze Street Team.
A short but heavy saturation campaign to promote Sizzler and it’s famous cheese toast!
— Sizzler
Brief
To promote National Cheese Day 2020 with activities on air and on the streets of the Gold Coast in the lead up to the day. Giveaways to encourage dining on the day and the follow up week. Build a brand awareness campaign over the short term based on Sizzler’s famous cheese toast delivered free to all diners.
Campaign Objectives
1. Increased brand awareness of Sizzlers menu.
2. Reinforce Sizzler as an affordable and fun dining out experience for families.
3. Generate customers on National Cheese day.
Insights and Solutions
1. Everyone loves Cheese Toast – it’s one of the Sizzlers strongest brand identifiers.
2. Families love the all you can eat buffet style options.
3. Cheese and Sizzler are synonymous.
4. Popular menu items, desert bar, all you can eat, free refills, steak and seafood options.
5. Convenient for families and celebrations.
Results
Our campaign for Sizzler at Mermaid Beach included street giveaway activity with the Breeze street team promoting National Cheese Day activities at Sizzler, radio promotional campaign for the live activation, social media support on The Breeze and What’s on GC Facebook pages. Promotional giveaways each half hour from 11am-1pm to encourage foot traffic and lunch bookings for Sizzler Mermaid Beach.
What makes us different? We created Cheese Hats for the Sizzler campaign with foam sourced from a local Gold Coast business. We made them and we rocked them for Sizzler! They looked so good that we have offers from listeners to buy them after the event!