—A success story
The Advancetown Hotel
Target Market:
Time Frame:
Product:
Radio Station:
Campaign Type:
— Advancetown Hotel
Brief
Encourage and remind people of the services and facilities at Advancetown Hotel (Beechmont Hotel) on a regular basis to increase patronage.
Campaign Objectives
Target market makes 25+
Promote the pub to the tradie and motorcycle riders market.
Insights and Solutions
Create an awareness of the pub’s location and reinforce that it is just 7 minutes from Nerang Build a tagline that uses “home to the Yowie”
Results
The owners were extremely happy with the results and felt that radio had reinforced their brand to new and existing customers. It provided the Advancetown Hotel with a cost effective means to promote activities during the week.